WHAT DOES WEB ACCESSIBILITY MEAN?
 

In the offline world, physical accessibility is about helping people with disabilities to move freely from one physical location to another. In the digital world, web accessibility is about empowering people to freely experience the web.

Making your websites, e-commerce stores and mobile apps accessible to users with various types of disabilities is no longer a web developer’s problem. It is a brand responsibility.

In 2020, web accessibility has indeed become a boardroom mandate to promote digital inclusivity. Let’s take a quick tour of what accessibility is all about.

5 disabilities that affect web and mobile accessibility.:

VisualVisual

Blindness, low vision or color
blindness

No alt text for images, loss
of information due to text
resizing, lack of custom color
combinations, etc

HearingHearing

Deafness or partial hearing
impairment

Audio content without
transcripts, inadequate volume
controls, etc

SpeechSpeech

Stuttering or muteness

Voice-only web services

Physical or MotorMotor

Limited physical movement, paralysis or limb loss

No full keyboard support,
overcomplicated web navigation,
insufficient time for form-filling, etc

CognitiveCognitive

Behavioral or mental health
disorders

No options to suppress
animations or audio, complex
page layouts, blinking or
flickering content, etc

 
Web accessibility also improves the experience of users with common technology-related problems such as slow internet connection, small-sized device screens, and old web browsers or operating systems.
WHAT ARE THE LATEST COMPLIANCE STANDARDS?
 
Released by W3C, the Web Content Accessibility Guidelines (WCAG) 2.0 is the most universally accepted requirement for compliance. It is based on four key principles:
preceve
Perceivable
Available to senses through
browser or assistive
technology
operable
Operable
Interaction with all controls
using mouse, keyboard, or
assistive device
understandable
Understandable
Easy and unambiguous
content reading experience
robust
Robust
Content accessibility
through a range of old/new
technologies

The three levels of W3C’s Web Accessibility Initiative (WAI) guidelines: Level A, Level AA, and Level AAA. You can choose the level of compliance for your website. By the way, there are many leading countries who have given legal importance to accessibility.

  1. USA:
    1. Section 508 of the Rehabilitation Act and the Americans with Disabilities Act require websites of all federal government-funded programs to be made accessible
    2. According to Americans with Disabilities Act (ADA) 1990, all Information Technology assets should be made accessible for differently-abled people
  2. Canada:
    1. As per Accessibility for Ontarians with Disabilities Act (AODA), there should be continuous improvement in the accessibility standards for people with mental and physical disabilities
  3. Ireland and Australia:
    1. Ireland and Australian Disability Act places a statutory obligation on public service providers to support access to their services and facilities for the differently-abled community

 

DRUPAL WEB ACCESSIBLITY
DRUPAL WEB ACCESSIBLITY
 

A-lister Beyonce Knowles was sued by a visually-impaired woman since she could not “see” the images on the singer’s official website due to the lack of the screen-reading software!

Fenty Beauty, owned by pop star Rihanna, was sued for $15,000 by a visually impaired user for its website’s poor screen-reading experience!

A US Court ruled that Domino’s website and mobile app must be made accessible to blind customers after a single lawsuit was filed; it may cost $3 million per website to meet requirements!

US voters with disabilities increased by 49.3% in 2018 compared to the last term but not one 2020 Presidential Candidate’s website is fully accessible to voters with visual impairment!

DRUPAL WEB ACCESSIBLITY WITH ITT DIGITAL
 

“A Website Accessibility Case that Impacted Dominos. Read More

In 2020, different laws and policies require you to follow accessibility guidelines. It has become a mandatory item in the to-do list of digital leaders. Beyond avoiding costly lawsuits and reputational damage, future-ready enterprises are treating it as one of their topmost priorities. Web accessibility is no longer a merely problem solver. By democratization of user experience, it has even evolved into a catalyst for revenue by creating more business opportunities.

Numbers tell a better story. Here is why the next chapter in your brand’s growth should be all about accessibility.

DRUPAL WEB ACCESSIBLITY WITH ITT DIGITAL
FIRSTLY, DO YOU KNOW IF YOUR WEBSITE INACCESSIBLE?
 
understandable
Is your HTML layout detectable
by screen reading devices?
preceve
Can users navigate all sections
of your website without any
browsing inconsistency?
unstructured
Does your website have
unstructured headings that affect
the reading experience?
inaccurate
Do your images have inaccurate
alt tags, or none at all?
visual_disabilities
Can users with visual disabilities
easily navigate & fill your web
forms or online surveys?
change_color
Can users change the
foreground/background colors to
control the level of contrast?
If you are unable to answer all these questions or if you have not thought about them, your may want to take a deeper dive into web accessibility.
HOW ITT DIGITAL USES DRUPAL 8 TO DRIVE ACCESSIBILITY
 
Accessibility is hardwired into the core of Drupal 8
In line with W3C guidelines (WCAG 2.0 and ATAG 2.0), it improves accessibility at all levels:
Public, Content editor, Administrator, Developer
Both its default settings and the developer tools have also taken quantum leaps; from creating meaningful code for developers to better interact with assistive technologies or delivering a smooth form-filling experience for users. With a growing pool of hardcore Drupalizers, ITT Digital can unleash Drupal 8’s powerful capabilities to make your brand more accessible.
  • Semantic HTML5 in the core
  • Nested header labels
  • Remove duplicate or null tags
  • Descriptive page titles
  • Automatic alt text for all images
  • Standards-compliant HTML purifier
  • Easy to inspect and solve content accessibility
  • Simple to insert and edit abbreviations
  • Control page’s font size, font style, line height and link style
  • Skip navigation
  • Configure tab order
  • High contrast text treatment
  • Accessible form fields, labels and error messages
  • Better aural experience
  • Simplified keyboard, with focus on activatable elements
  • Easy to zoom in sections for better clarity
  • Content structure coding for all users (keyboard-only, voice input and screen reader)
  • Accessible color contrast ratio
  • Effective touch target trigger
  • Smart sizing while scrolling
  • Preference setting for auto-playing audio or video
Start your web accessibility journey with ITT Digital
 
ITT Digital is a trusted technology partner of leading enterprise brands in delivering great quality digital assets. ITT helps you to evaluate, repair, and enhance the accessibility of your website and other digital assets. With platform-agnostic accessibility specialists to guide you, from assessment to execution, you can easily verify and achieve the conformance level of your choice (as per WCAG 2.0).
ITT Digital also takes pride in nurturing a community of users with disabilities as part of the testing process. You can incorporate accessibility features based on problems that are faced by real people instead of relying on purely tool based analysis.
Accessibility is a part of ITT Digital’s DNA. Make web accessibility a part of your organizational culture too.
5 steps to achieve Accessibility in your enterprise.
 
ITT digital follows a 5 step process combining processes, tools and experts to get you world class accessibility engineering.
Accessibility Audit
Accessibility audit
Assess the current state of accessibility in your digital ecosystem and get a detailed report of vulnerabilities.
Gap Analysis and Solutions Design
Gap analysis and solution design
Determine the next steps - right from designing and development to user research and end experience –with a clear blueprint to meet compliance and deliver outstanding user experiences.
Gap Analysis and Solution design
Page redevelopment
Modify existing web pages to adhere to the highest standards set by W3C and meet future accessibility goals.
Accessibility Audit
Independent testing and roll-out to live
Conduct accessibility tests as per user experience and WCAG 2.0 accessibility guidelines and ensure smooth go-live operations.
Gap Analysis and Solutions Design
Empower teams with processes and training on Accessibility
Run customized accessibility training to your staff and include it in your design and development processes across all digital assets
DO MORE FOR ACCESSIBILITY WITH ITT DIGITAL
 
ITT Digital’s Team Drupal is a strong and organically growing developer community with footprints across the globe. Join our ongoing pursuit to promote contributed modules for web accessibility.
Top business benefits your CEO would care for
 
The global marketplace is becoming digital-first. But it is also more people-first than ever before. Promoting digital inclusivity, can be your brand’s true competitive differentiator. Key benefits that your leadership would care for:

 

  • Build a positive brand message in onine and offline communities
  • Bring in inclusivity to prevent discrimination and legal complaints
  • Unearth a new segment of opportunity by leading the market

benefits-image

Your path to accessibility begins with a single step in the right direction.
Get started with a 1 hour accessibility workshop with ITT Digital.