In the offline world, physical accessibility is about helping people with disabilities to move freely from one physical location to another. In the digital world, web accessibility is about empowering people to freely experience the web.
Making your websites, e-commerce stores and mobile apps accessible to users with various types of disabilities is no longer a web developer’s problem. It is a brand responsibility.
In 2020, web accessibility has indeed become a boardroom mandate to promote digital inclusivity. Let’s take a quick tour of what accessibility is all about.
Blindness, low vision or color
No alt text for images, loss
of information due to text
resizing, lack of custom color
Deafness or partial hearing
Audio content without
transcripts, inadequate volume
Stuttering or muteness
Voice-only web services
Limited physical movement, paralysis or limb loss
No full keyboard support,
overcomplicated web navigation,
insufficient time for form-filling, etc
Behavioral or mental health
No options to suppress
animations or audio, complex
page layouts, blinking or
flickering content, etc
browser or assistive
using mouse, keyboard, or
content reading experience
through a range of old/new
The three levels of W3C’s Web Accessibility Initiative (WAI) guidelines: Level A, Level AA, and Level AAA. You can choose the level of compliance for your website. By the way, there are many leading countries who have given legal importance to accessibility.
- Section 508 of the Rehabilitation Act and the Americans with Disabilities Act require websites of all federal government-funded programs to be made accessible
- According to Americans with Disabilities Act (ADA) 1990, all Information Technology assets should be made accessible for differently-abled people
- As per Accessibility for Ontarians with Disabilities Act (AODA), there should be continuous improvement in the accessibility standards for people with mental and physical disabilities
- Ireland and Australia:
- Ireland and Australian Disability Act places a statutory obligation on public service providers to support access to their services and facilities for the differently-abled community
A-lister Beyonce Knowles was sued by a visually-impaired woman since she could not “see” the images on the singer’s official website due to the lack of the screen-reading software!
Fenty Beauty, owned by pop star Rihanna, was sued for $15,000 by a visually impaired user for its website’s poor screen-reading experience!
A US Court ruled that Domino’s website and mobile app must be made accessible to blind customers after a single lawsuit was filed; it may cost $3 million per website to meet requirements!
US voters with disabilities increased by 49.3% in 2018 compared to the last term but not one 2020 Presidential Candidate’s website is fully accessible to voters with visual impairment!
“A Website Accessibility Case that Impacted Dominos. Read More”
In 2020, different laws and policies require you to follow accessibility guidelines. It has become a mandatory item in the to-do list of digital leaders. Beyond avoiding costly lawsuits and reputational damage, future-ready enterprises are treating it as one of their topmost priorities. Web accessibility is no longer a merely problem solver. By democratization of user experience, it has even evolved into a catalyst for revenue by creating more business opportunities.
Numbers tell a better story. Here is why the next chapter in your brand’s growth should be all about accessibility.
by screen reading devices?
of your website without any
unstructured headings that affect
the reading experience?
alt tags, or none at all?
easily navigate & fill your web
forms or online surveys?
foreground/background colors to
control the level of contrast?
- Semantic HTML5 in the core
- Nested header labels
- Remove duplicate or null tags
- Descriptive page titles
- Automatic alt text for all images
- Standards-compliant HTML purifier
- Easy to inspect and solve content accessibility
- Simple to insert and edit abbreviations
- Control page’s font size, font style, line height and link style
- Skip navigation
- Configure tab order
- High contrast text treatment
- Accessible form fields, labels and error messages
- Better aural experience
- Simplified keyboard, with focus on activatable elements
- Easy to zoom in sections for better clarity
- Content structure coding for all users (keyboard-only, voice input and screen reader)
- Accessible color contrast ratio
- Effective touch target trigger
- Smart sizing while scrolling
- Preference setting for auto-playing audio or video
- Build a positive brand message in onine and offline communities
- Bring in inclusivity to prevent discrimination and legal complaints
- Unearth a new segment of opportunity by leading the market
Get started with a 1 hour accessibility workshop with ITT Digital.