Your brand’s website is a critical digital asset. It is your global headquarters. When your customers visit, it should make them confident about the world-class quality of service you provide. However, it is also your friendly shop around the corner. When your customers come over, it should interact with them in a language they understand the best.
Creating multilingual experiences has evolved from a cool addition to your brand presence in the past to a major influencer of customer loyalty in the present and the future.
“Being on par in terms of price & quality only gets you into the game. Service wins the game” - Tony Alessandra
One World, Multiple Languages
According to a leading Data and Research company, 72.4% of consumers make it clear that they are more likely to make an online purchase with information in their native language. Additionally, 56.2% of consumers say that website information in their preferred language is a more important factor than pricing.
The virtual world is also increasingly aware of the fact that “just 20% of the world’s population speak English as their first language”. Just in Mandarin alone, there than 1.2 billion native speakers. There are also hundreds of millions of website users who speak languages – from Arabic and Bengali to Portuguese and Russian.
From building brand credibility to growing bottom-line revenue, there are multi-fold advantages of multilingual websites.
- Uncover new growth segments by personalizing your brand all over the world
- Increase your website traffic by interacting to non-English speaking users
- Adopt a more SEO-friendly strategy by catering to popular search engine algorithms
- Improve your customer retention levels by customizing the language of support
- Ensure a scaled revenue model by investing small and winning big
- Stand for web inclusivity by promoting unified experiences
These are also some of the reasons why picking the right technology platform to go multilingual is your moment of truth.
Why Drupal Is Your Go-To Multilingual Partner
With Drupal, delivering multilingual websites and apps has never less of a challenge. Today, it offers 100 languages for you to choose from to present content and interact with your customers all over the world. You don’t need any additional components either.
As a multilingual-ready CMS ecosystem, Drupal gives you dynamic language-based displays in the backend, as well as the frontend. You can also automatically switch languages across the ecosystem - anytime and anyplace.
At Drupal’s core are four key modules for content localization:
Language Module: Maintains language metadata on assets
Interface Module: Translates built-in interfaces in the backend/frontend
Content Module: Translates all content items – from profile info to menu items
Configuration Module: Translates site configuration to multiple languages
“Creating great digital experiences isn’t easy. It’s even harder if you have to use tools wrapped in an unfamiliar language” - Drupal.com
Go multilingual in existing and new sites
Whether you are developing a new website from scratch or making changes to your current one, Drupal can instantly be your global language translator.
Interface-ready at the base
Set your website’s default communication in a language other than English, with the ability to change it a and when you choose to.
100 languages and counting
Currently with a list of 100 languages, Drupal gives you the power to extend your global coverage; if unavailable, you can use a special language code to add the same.
Support for RTL (right-to-left) language
As of Drupal 8’s release, you receive support – by default - for languages with right-to-left text directions such as Arabic, Hebrew, Persian, Urdu, etc.
Detect and select user preference
Using the language selection and detection tab, you detect the preferred language of the user by analyzing the IP address, URL, browser settings, etc.
Passionate and driven multilingual community
You can leverage a motivated community of developers, who come from every corner of the world to actively take part in Drupal’s multilingual initiative.
“Speak Human… Use the words your users use” - Dan Saffer
In 2019, monolingual websites that cater solely to English-speaking users are more than just unfashionable. They are becoming unfathomable. Multilingual websites go a long way to provide global experiences in local flavors. You can show customers your willingness to go the distance by communicating in their native languages, without losing your global edge.
With Drupal 8’s release, Drupal has further cemented its position in the user and developer world as the CMS platform of choice for going that extra mile.